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SHEIN Hispanic Heritage Month Activation

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The Details

A beautiful day in El Monte

The small town of El Monte, California got a recent facelift thanks to the help of SHEIN and their #artdiscoveryx project.

To celebrate Hispanic Heritage Month, SHEIN partnered with Muros to introduce five LatinX artists who blended their culture and heritage through larger-than-life murals that served as the backdrop of an all-day block party.

SHEIN not only leveraged the artists impressive social media reach, but also introduced their own influencer strategy; generating a 5M+ reach through Instagram and Tik-Tok videos that showcased the murals while promoting apparel from their art discovery campaign.

  • Location : El Monte, CA
  • Project Type : Mural Campaign for Hispanic Heritage Month
  • Featured Artists: Ali Gonzalez | Marisabel Bazan | Sergio Robleto | Teddy Kelly | Yai
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