The small town of El Monte, California got a recent facelift thanks to the help of SHEIN and their #artdiscoveryx project.

To celebrate Hispanic Heritage Month, SHEIN partnered with Muros to introduce five LatinX artists who blended their culture and heritage through larger-than-life murals that served as the backdrop of an all-day block party.

SHEIN not only leveraged the artists impressive social media reach, but also introduced their own influencer strategy; generating a 5M+ reach through Instagram and Tik-Tok videos that showcased the murals while promoting apparel from their art discovery campaign.