Precision Effects, a healthcare-focused creative agency, tapped us to bring Ferring Pharmaceuticals new Fertile With Possibility campaign to-life at the ASRM conference in Anaheim, California.

A canvas designed by artist Channin Fulton showcased how new future possibilities can flourish through the dedication of research and development.

Words and reactions based on responses by conference attendees helped activate the canvas, generating a strong booth attendance filled with attendees who instantly gravitated towards the new campaign.