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New York RangersHockey Week

The Details

hockey week

To kick off the 2021-2022 season and celebrate Hockey Week in NY, the New York Rangers partnered with Muros to activate a QR code activated mural in the Lower East Side of Manhattan with artist Key Detail. The mural features players Artemi Panarin (#10), Mika Zibanejad (#93), and Adam Fox (#23) and the intensity of a puck drop. Users who scan the QR Code were offered the chance to win tickets to Henrick Lundqvist Night.

Additionally, Muros assisted the Rangers in activating a pop-up across the street from the mural to honor one of its legendary fallen players, Rod Gilbert. The pop-up features Hockey Hall of Fame memorabilia from his career, portraits of moments captured both on and off the ice, and projections of the outpouring of messages from the Rangers community.

  • artist: Key Detail
  • Location: Lower East Side | New York
  • Project Type: Mural Campaign
  • Size: 900 SF
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