The Hartford, in collaboration with iHeartRadio, partnered with Muros to activate four murals across major markets, with two adjacent popup events in Chicago and Phoenix, as part of extensions to iHeartRadio musical concerts.

The murals, created by local artists to encourage consumers to support small businesses within their micro-economies, each play off a vintage-style postcard — introducing vibrant, colorful pieces that uplift their respective communities.

The accompanying popup events in Chicago and Phoenix helped extend the campaign through interactive art-forward experiences, like a customizable heat press station where attendees could create their own t-shirt or tote bag — and for the collectors, signed artist prints featuring the original murals.

By blending art, music, and local commerce, this nationwide out of home campaign reinforced The Hartford’s commitment to uplifting small businesses while creating meaningful, memorable experiences for iHeartRadio attendees.