The Hartford tapped into emerging artists across major U.S. cities to support small businesses on #smallbusinesssaturday.
Leveraging artists with strong ties to their communities helped provide an authenticity to the campaign, positioning the Hartford as a brand deeply entrenched in creative and entrepreneurial spaces.
Adding a social component helped further increase their brand awareness, sponsored artists posts exceeded an average reach of 2,000, sparking organic interactions and social commentary.
Sending...