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the hartfordsupporting small businesses

The Details

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The Hartford tapped into emerging artists across major U.S. cities to support small businesses on #smallbusinesssaturday.

Leveraging artists with strong ties to their communities helped provide an authenticity to the campaign, positioning the Hartford as a brand deeply entrenched in creative and entrepreneurial spaces.

Adding a social component helped further increase their brand awareness, sponsored artists posts exceeded an average reach of 2,000, sparking organic interactions and social commentary.

  • Cities : Boston | Chicago | Cleveland | LA | New York
  • Artists : Amanda Hill | Anthony Lewellen | Federico Massa | Phil Bourque | Ryan Jaenke
  • Project: Small Business Saturday Activation
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