PelotonBoston Marathon

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The Details

victory lap

For the Boston Marathon, Peloton didn’t just want to show up at the finish line…they wanted to show up for their community.

We helped developed a completely non-traditional, never-before-activated way to drop them into the heart of the race, and the city of Boston.

We took over the 200 Clarendon steps from the finish line with a building wrap featuring thousands of Peloton members by name, plus a ground installation with encouragement from every Peloton instructor through their iconic high fives.

It didn’t stop there, runners finding and sharing their names turned this into real, earned social moments tied to a huge personal achievement…the kind of reach you can’t buy.

Massive, personal, bold, and intentional.