Oakley activated new art pieces in key-retail storefronts across Dallas, New York, and Los Angeles, in an effort to promote their athletes and PRISM lens technology.

The Run, Hit, Skate, campaign displays the organizations commitment to sporting cultures that are deeply rooted in their brands and core values.

With more than 500 unique comments across the 3 artists social posts, a positive community sentiment around this campaign can be felt in all three locations. Oakley was able to curate this strong organic reach by leveraging artists with deep-rooted connections in their respective communities, leading to organic conversations themed around creativity, sport, and culture.