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new york rangers no quit in ny

The Details

no quit in ny

The New York Rangers helped their official paint sponsor, Benjamin Moore, maximize their sponsorship value by taking advantage of the increased attention and buzz that comes with playoff hockey.

The latest mural to hit the streets of NYC is just blocks away from Madison Square Garden, providing the team and Benjamin Moore with a high visibility asset that will reach fans and engaged local community members during the most exciting time of the season.

Local artist Danielle Mastrion blended key brand elements for both organizations, like the Rangers ‘No Quit in NY’ seasonal slogan. A city backdrop paired with local storefronts neatly depict the local and far reaching roots that fuel both the Rangers and Benjamin Moore.

  • City : New York City
  • Artist : Danielle Mastrion
  • Project : Playoff Mural
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