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LesserEvil Takes Over Boston
Muros partnered with LesserEvil to take over Boston with a two-day pop-up experience at Rings Fountain on the Rose Kennedy Greenway.
Local artist Sabrina Dorsainvil brought the experience to life with an interactive mural, inviting guests to grab a brush and leave their own mark. Visitors could sample LesserEvil Cheezmos and Moonions from an oversized care package, press custom hats featuring Boston-exclusive patches at the Hat Bar, and find their match at the Find Your Guru wall.
To extend the experience beyond the Greenway, Muros street teams hit Northeastern, Boston University and Boston College during move-in and orientation, putting snack-size bags directly into students’ hands both inviting them to the experience and driving awareness across the city.
- Location: Boston
- Artist: Sabrina
- Activation Type: Pop Up Experience
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