Big brands can have authentic roots too.

We recently collaborated with nationally known multi-state operator, Curaleaf, to help them better connect to their community through a mural that captured the vibrant creative culture within Phoenix.

Artist Lalo Cota, a longtime Phoenix resident, brought his desert and hispanic-themed art to life through an activation that neatly aligns with the brands ethos; vibrant Arizonian colors paired with a large ‘Be Happy’ tagline now makes this location standout amongst any crowd.