At the 2022 Chicago Advertising Federation’s ADDY Awards, Muros activated a live painting experience on a mural wall made up made-up of notebooks. The activation allowed attendees to watch the mural come to life over the course of the event and once completed it served as a backdrop wall for photos and selfies. At the end of the event, we invited all of the attendees to grab a notebook from the wall and take home a piece of art.
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