cash app por la familia

The Details

por la familia

To connect with their Hispanic audience, Cash App collaborated with leading music artist, Carin Leon, to create a unique and original music video that captures the ethos of the brand.

What made this campaign extra exciting was the video also featured Mexican Formula One Race car driver, Sergio (Checo) Pérez. As a driver for the acclaimed Red Bull Racing team, it’s a powerhouse collaboration of two amazing Mexican talents.

To promote and raise awareness of the collaboration, the global finance app partnered with Muros to pop-up murals across major markets in the U.S., including Austin, Miami, and LA.

Activities at prominent storefront locations, like Allen’s Boots in Austin, helped further drive engagement, creating lasting, authentic connections that positively impacted the brand and its continued efforts in moving its culture forward.

Location : Austin, Miami, LA
Project : Mural Campaign