Integrating mural art and artists into their creative marketing strategy was the perfect approach for Instacart to celebrate their newly formed partnership with Walmart. Through a multi-city, QR activated mural campaign, Instacart not only elevated their brand outreach and drove new users to the platform, but authentically connected with each of the new communities they serve.
In San Francisco artist Steffi Lynn Tsai painted this vibrant, fun and one-of-a-kind mural in The Mission District which uniquely illustrates the concept of nourishing the community!
Steffi Lynn is an Austin, TX born artist that now currently resides in Brooklyn, NY. Her work is filled with quirkiness, color and character. She is driven to take normal scenes and moments and make them playful, exciting and enticing. Her work is inspired by everyday things, reactions, feelings, and simple imagery from her imagination or nature.